Checking the backlinks of your competitors can greatly improve the position of your own website on Google and other search engines. For example, you could to the following:
1. Get targeted new backlinks quickly and easily
Websites that link to your competitors are websites that could link to your site. Perform a backlink search for your competitors, and contact the pages that link to your competitors. Tell them why a link to your own website would be a good addition to their site.
This is usually a very quick way to get very targeted new backlinks to your site. These backlinks will improve your rankings on search engines and they will bring you targeted traffic through the linking sites.
2. Find new affiliates
If you create Premium Analyses for the websites of your competitors then you will get a detailed file with all backlinks that point to your competitors. Open that file in a spreadsheet program and sort the links.
You’ll quickly find pattern and similar links that point to your competitors. If your competitor has an affiliate program, the affiliate links are usually something like “example.com/page.htm?affid=1234”.
This is a great opportunity for your own website. Websites that use affiliate links to link to your competitors are interesting in linking to related sites. If you offer an affiliate program, contact these sites and ask them to add your affiliate links to your web pages.
Contacting the affiliates of your competitors will often result in many new links to your website.
3. Reverse-engineer the link structure of your competitors
Do you competitors participate in link schemes? Is there anything unusual in their backlinks? Do they get the majority of their backlinks from only a handful of sites? Do most of the backlinks to your competitor come from the same IP address range?
The detailed backlink analysis will help you to get the answers to these questions. Here are some examples:
1. Do your competitors use paid links?
If there are several blogs that all review the same product or website of your competitor, then chances are that your competitor paid these bloggers for the reviews. If the paid links aren’t nofollowed, this can get your competitors in trouble with Google’s anti-spam team.
2. Do your competitors use coupons?
If a competitor website has many backlinks from coupon sites then it’s very likely that the competitor uses couponing as a part of their marketing strategy. If you also offer coupons, these links can make sense for your website as well.
The Premium Analysis lists all links from coupon sites on a separate page so that you don’t have to search for them. We do the work for you, you just have to decide which links you want to follow.
3. Do you competitors sponsor trade shows or other events?
Sometimes it’s important to sponsor the right events to get the word out. The Premium Analyses show you which events, trade shows, etc. are sponsored by your competitors.
This enables you to find new trade shows that you should be a part of and it also enables you to find new ways to promote your company. For example, you might find out that your competitor sponsors the soccer team of an elementary school and that this sponsorhip lead to several newspaper mentions and links.
4. Do your competitors get links from .edu sites and other trusted domains?
Although not all SEO’s agree that a link from an .edu domain will positively influence the position of your website in Google’s search results, links from .edu sites are highly coveted.
A link from an .edu site to a company websites can mean that there is an article about a certain topic on the .edu site with links to related sites. If it makes sense, ask the author of the article to add your website to the list of related sites.
It can also be that that the linked company is recruiting on that university. In that case, visit the .edu pages to find out what your competitors are looking for. If you also have a job to offer, contact the universities. Changes are that you will get qualified people and a link from an .edu website as a bonus.
Of course, the Premium Analyses will show you the links from .edu sites on a separate page so that you don’t have search them. The Premiun Analyses also lists links from other trusted domains.
5. Do your competitors spam social media sites?
If one of your competitors has dozens of links from reddit.com while most of the other competitors have only one or two then it’s very likely that the competitor is a social media spammer.
6. Are your competitors on blogrolls? Are they spamming?
If a competitor website has many links from the same domain then it’s often a blogroll. If one of your comeptitors is on dozens of blogrolls while none of your other competitors are, then the competitor is probably spamming the blogrolls or it might be a blog spam network.
Sitewide links usually aren’t good when it comes to improving the position of a website on search engines. The Premium Analysis will show you which websites link more than once to a competitor.
7. Does your competitor participate on Q&A sites, did they send press releases, etc.?
The Premium Analysis also shows you if your competitors participate on Q&A sites and if your competitors sent online press releases (including links to these sites so that you can add your own site).
The Premium Analysis will also show you if your competitors gave interviews on websites, if they published guest posts in blogs, if they are listed on yellow pages websites and more. Visit these website and add your own link to these ressources.
Analyse the backlinks of your competitors now
Enter the domain of one of your competitors in the following box and click the “Show backlinks” button. If you want to get a detailed Premium Analysis, click the “Premium Analysis” panel on the result page: